Get the Message
Interview with David Klaybor
(Self Esteem Magazine)
Captain Dave Klaybor has a theory:
Books don't work... unless you do! Installing Secret Information
The president of PowerLine Systems, time management consultant and motivational speaker
also has a book for 2003 publication . Its title? " Books don't work...unless you
"It's a paradigm," says Klaybor. "I can't change the paradigm that if I
don't have a b-o-o-k that looks like a b-o-o-k, I'm not an author." His first book
became a day planner (The PowerLine System): "It was a working book, an interactive
book, a filing cabinet, dictionary, encyclopedia, resource guide. It was an amazing piece
"A lot of the books I own haven't done the job. Does that mean that books are bad?
No. What is bad? Information does not have a means to get installed. There is no bridge
between the knowledge and the action."
We caught up with Klaybor in the middle of a move and he walked us through his theory-
from the dawn of written communication to his solutions for creating the bridge that will
enable us to install the information we want. What follows are excerpts from that
"In earlier times, cavemen and women drew on the walls to communicate. The space
repetition was there. Every time you came you into your cave, you saw the message. It
taught a story and was a permanent way of delivering records into the subconscious mind.
It was conditioning and reprogramming, and future cave dwellers saw it, too: "Watch
out for the saber tooth tiger, it will chew you alive,' or Look for the buffalo, it will
keep you alive."
"Then somebody got the oral part of communication going; they started telling
stories because, of course , nobody could write. Writing evolved. But it was on a
primitive level because there were so many different languages and cultures.
Standardization took literally thousands of years. Before the printing press, you had this
painstaking effort by monks copying the Bible; it took decades, sometimes centuries, to
complete whole Bibles or other books."
"The printing press changed things, literacy was terrible back then. And,
obviously, as time passed, the move literacy gained momentum; it appealed to the need to
be accountable, to learn, to grow. A book was coveted, treasured and nurtured. There was a
great value put into the printed word then, and anybody who could read was respected. You
took time to read. There were only one, two or three books in the house, perhaps in the
town. So, of course that book was read, and read to others who couldn't read."
"Space repetition was working-the space repetition of telling stories and singing
hymns and songs and other things that passed on personal development issues."
"Moving into the early 1900's, things were progressing: word of mouth, print and
more people becoming literate everyday. It's a big swing in the culture--- and then radio.
The first signs of mass media. If I could say there was a turning point, that was it. It
started pressuring us into having less and less reading time and more and more
"Until you know where you came from, your paradigm is that books
Incentives and Cramming
"We had a structured environment, a system, that was in place from the time we
were old enough to get out of the house. It took us right through grade school and on.
It's a forced system. You'll go to jail if you're a parent and you don't send your kid
through the system. It's life-learning. You're supposed to learn your ABC's and the three
or four R's. You're supposed to learn about life, geography and a language. Then high
school comes along, then college. Structures, structured, certificate, certificate, and
what's the system of accountability there? Social pressure that's tremendous. From the
kid's point, they don't want to be a moron, and the parents don't want their kid flunking.
You've got teachers, report cards and tardy slips--all sorts of things that penalize or
reward proper behavior to ensure the person goes through school."
"There is accountability. You have personal accountability, academic
accountability and accountability to your peers and your parents."
"Then there's our post-academic environment."
"What about the entrepreneur? Entrepreneurs don't fit in anywhere. Just by their
design, they don't follow rules. So the entrepreneur, in a post-academic world, gravitated
to seminars--the Napoleon Hills, Zig Zigglars' and Dale Carnegies; legends were born.
There weren't many books at the time--there are 30,000 books a year being printed now,
some say 50,000, but back then there was maybe 3,000 books annually. So their books on the
personal development field stood out and were purchased in great numbers. But there was no
classroom environment. Some people have the time and the moxy to read some of the books,
but now we're getting into the 'books don't work theme'. How did we learn how to pass the
test in grade or high school? We crammed."
"In that post-academic world, we're left without a babysitter or parents; we're
left to ourselves as adults. A human being comes with its human being frailties. We stall,
procrastinate, show lack of interest; we want to sit and eat ice-cream rather than study
any kind of personal development book. If you ask 1000 humans, they will choose the easy
way out nine times out of ten. Because there is no structure, there is no report card, no
test on "Think and Grow Rich." That's the problem. Without that regimented
environment to force information into our system, we're not learning like we did
"I was sitting in church one day and I didn't look at 'The Bible' as a bible but
as a book. 'The Bible was an unbelievable book, and it was amazing that it hit me at a
time when I was on a quest for the Holy Grail. It's in a couple of different colors and
it's got these lines and numbers(tabbing). I looked at the index and the table of
contents, and I thought back upon the years of using it, hoe easy the minister would make
anybody dance, and we could easily go from chapter to chapter--despite an extremely thick
and complicated environment everybody was reading in seconds. It was orchestrated, you
could hear all the pages shuffling throughout the church. It's unbelievable the way that
book was working.
"That's why I designed my day-planner very much like the Bible. Accurate timely
information was where I needed it when I needed it."
Kids Books Grow Up
"Kids books work. There thin, so you could read them to somebody in bed before you
go to bed."
"Believe it or not, adults are no different than kids. We need information step by
step. Kids' books have got a huge-type font, so older people as well as younger kids can
read it. They're easy, they're fun--tons of colors everywhere. Color, color, color. And
they've got drawings that go along with the color and are fun, fun, fun--that's the whole
theme. Make learning fun."
"Then what happened in grade school? As years progressed, the books got thicker,
the font got smaller and smaller, color went further and further away and they got yuck.
They turned into yucky, yucky books, and as the years went by, we felt worse and worse
about books. It happens so gradually. We loved books, and we forgot when we started hating
them. When did you start hating books? It's subliminal. We didn't have cars back then, we
rode bikes or walked, and we had to carry how many books. Depending on how many classes
you took and you might have2 or 3 books per class, you might have 3-6 books a night. Was
it fun to carry those books? No way. Then was it fun to open them up by the time we're in
8th grade or near high school or even college? No, it was paragraph after paragraph of
data. And then we have this guy standing at the front of the room saying read four
chapters tonight and we'll have a test at the end of the week. So now that nasty little
subliminal yucky feeling gets in there.. "I hate you teacher...I hate you book...I
hate it every time I carry it.' It's thick and cumbersome and you open it up and there's
nothing fun about it."
"The word cram could be substituted for space repetition. We know to pass the
test, we have to read it and read it. Obviously the timing between the time we read it
last and the time we take the test is critical, because we also know one other key need
that cramming can satisfy: The more time that goes by, the less we retain.
"Madison Avenue bombards us with about two or three thousand commercials a day--to
install behavioral patterns in you to purchase items. They figure out the coolest,
hottest, most revolutionary, hotshot methodology, techniques, formulas to deliver those
commercials and to make you change your habits."
"Why do radio, TV and newspapers exist? They're for profit, the delivery systems.
Most of the influences are subliminal, meaning unconscious. Check the messages you want to
save. You'll find maybe 10% of that 3000 at best. If that's true, we're being bombarded
Create Success Commercials
"You agree you're being bombarded and not learning what you want. What's the
solution? The solution is success commercials. If a commercial, use what woks. But design
"We're finally drawing the circle to a close. How do I deliver information?"
"I didn't want to believe a book didn't work--that radio and television had been
sticking stuff in my brain since I was little. I didn't want to believe that someone could
tell me 'plop, plop, fizz, fizz,' and I would say, 'Oh what a relief it is.' So I asked my
self, 'If I know the Pledge of Allegiance' and 'Twinkle Twinkle Little Star,' how did that
stuff get in there?"
"That's what CD ROM and computers are all about. All they do is access and deliver
it to you where you need it. When you need it. Books are entering their last phase.
Computers work better. Cassettes tapes work better than books because you can 'space
repetition' them into your life. You don't have spare time anymore to sit in bed and read.
You might be different, but again we're talking about the majority of entrepreneurs. You
don't feel like reading anymore because we've been bombarded with those 2,000 messages all
day. We're wasted. Trying to install more information, even though it's enjoyable, becomes
almost work. That's why 'Gone with the wind' and some of the lusty little novels are
selling like gangbusters; it's escapism. It's not installing data permanently."
"We're being installed with junk, and we're not installing what we need so I
created the success commercial--a delivery mechanism of a gazillion little success
commercials. Use post-it-note pads, write a message that's important to you. Make it a
declarative sentence or an action step. 'Play tennis today,'
Put it in 15 places in your house: the toilet seat, the ceiling, the refrigerator...
The key is it's got to shock--serious shock. Instead of being bombarded by all this junk
by all these other people, create your own commercials."
" Start tuning out junk and tuning in on what you want to
[ Up ] [ Ask Powerful Questions ] [ Knowledge Isn't Power! ] [ The Power of Listening... ] [ Books Don't Work! ] [ Installing Secrets ] [ Simple vs. Complicated ] [ Secrets About Setting Goals ] [ Pt.1 Business is Like a Marriage ] [ Pt.2 Business is Like a Marriage ] [ MLM Professionalism Test ]