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The Tortoise and The Hare, Which Would Make A Better Entrepreneur?
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In the "Tortoise
and the Hare" Fable... How Could the Rabbit Lose?? |
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Should a Multi-level
marketing program
be a "business opportunity" at all?
Confused?
You thought all MLM
companies were or should be about making money didn't you? You're supposed to be marketing
a product or service to help you and your families earn extra income right?
There have been 100's
of articles written on the topic of choosing the right business opportunity that is just
right for you. Have you read one before?
Most of these articles
lay out a "business person's" approach to finding a full-time or part-time
income venture. Let's you and I challenge these conventional approaches with a fresh new
way of looking at getting what we want out of life. Promise me you'll stay open minded...
and we'll read on to discover a fascinating new paradigm about why we should get involved
with multi-level / Network activities. To start, lets mutually agree on all the premises,
and then you and I can mutually agree on the conclusions... fair enough? I know you will
be surprised, intrigued and then pleased that you now possess the knowledge required to
find true happiness and fulfillment from this industry.
Premise #1:
Most distributors
never achieve the income they thought they would when they "signed" into the
industry. After months or years working at a business opportunity, they are just as
stressed, pressured, overwhelmed, dissatisfied and as confused about how to increase the
quality of their lives as they were before they joined the industry. I'm not saying that
there aren't tens of thousands of people doing a great job and enjoying the fruits of
their multi-level labor... sadly, there are millions not earning what they feel they're
worth at MLM or their jobs. We only see the happy faces strewn all over all the company
videos we share with others. We see successful people (just like us) on TV-infomercials
telling the world about their accomplishments. We see what appear to be "average
people" gracing the stages of thousands of hotels all around the world explaining
their incredible testimonial stories. Sure there are tens of thousands who are successful,
what about the millions who are not. Lets offer a real solution to this problem right now.
So the facts of life
are clear for any industry... only a small fraction of the overall industry or only a
relatively small group of people in your network marketing company are ever going to make
the vulgar amounts of "movie star" money everyone brags about. This isn't a
shock to you, is it? Of course not. It's life. Thank goodness a far greater number of
people earn some passive income.
Premise #2:
The good part is,
everybody who participates in the direct sales and network marketing industry have the
SAME CHANCE to earn the really big money. If you are willing to work hard and learn the
secrets a career professional network marketer knows, you'll earn what multi-level
professionals earn... the big money! Although many of these secrets are a bit hard to
find... it is not impossible for an average person to uncover them. They are buried in
many of the well-written books and tapes sold in MLM catalogs... others are discovered by
attending your company training programs given by your company leaders... others are
disclosed via and generic seminar workshop training courses like John Kalench, Randy Gage
and David Klaybor/Powerline Systems puts on... others are gleaned from industry
associations, MLM attorney and MLM publishers education classes. Like gold nuggets. the
information is out there, It's just that these nuggets of wisdom are encrusted in tons of
peripheral information that must be sorted out like wheat from the chaff.
Therefore,
Do not look at joining
a network marketing company just for he money... look at finding a company that sells
products you love to use yourself. A company that fulfills the self-image or further
defines who you are. It must emulate your lifestyle and not force you to talk about things
you feel uncomfortable with.. You know you've found the right company when you answer
"yes" to the following question: "Would I be involved or participate (work)
this program if money was not the issue?"
David says, you MUST
BE PASSIONATE about the MLM firm you are representing... vs. trying to do or
learn a skill/habit that is uncharacteristic of your personality. Most people that join
most MLM companies, joined for all the wrong reasons, and thus, they fail to live up to
the expectations of the leadership of the social network they have now become a part of.
They also disappoint themselves. Are you selling MONEY as the #1 product
of your company? Most people do. Many distributors get caught-up in constantly leading
with how great their compensation plan is... (it's always the best one in the world!) MLM
pro's don't have to bombard and over-sell people on the benefits of "passive
income", how fast their prospect can earn a 5-figure/mo. income, drive a luxury car,
or go on a lavish vacation. If the prospect "buys into this get rich pitch"...
they will give up their evenings, weekends, family / church / hobby activities... to
achieve wealth. If they do not receive enough income for the work they put in, they simply
and naturally stop working. How many people earn enough income to satisfy their input of
work... 6 of 10? 4 of 10? 1 of 10? Not many that's for sure... Therefore, if they joined
to get the income you promised they would get and they don't receive what they were
promised... within two days, some two weeks, others two months it will take before they
quit working. These down line distributors are identified by the $0 (Zero's) along side
their name on your monthly computer printout commission report. Normal activity-ratio's
range from 10% to 30%. That means 90% to 70% of the total distributors registered in the
company, many are not working the business. Why not, because they were promised money and
didn't get it. It's really that simple.
People don't want
money, they want the things they think money can buy... i.e. going places (traveling),
learning or discovering things, buying things that make life more convenient, solving
their financial/social problems, acquiring nice things (status), etc.... Everybody's ego
is boosted when we are allowed to sit in 1st class, buy a bottle of good wine when
dinning, the feeling we get when we put lots of money in the "offering" at our
place of worship, the feeling we get being able to afford grown-up "toys"
without considering the cost. It gives us such a feeling of accomplishment... the strong
emotional satisfaction that "we've arrived".
I would like to
suggest to you that although most of the things stated above are exciting, owning or
achieving those things is not what you really believe to be your "Camelot". What
if you found out today that you had a fatal disease? Wouldn't you give up every dime you
have to save yourself. Money IS NOT as important as HEALTH,
is it? So why are you trying so hard to get money?
Another example might
be for you to think of your best friend in the world right now, close your eyes and
visualize their face? Makes you feel pretty good, doesn't it? What if I offered you $5000
for that friend, would you give them up? Would you take the money, or the friendships you
have? I think not. Which do you value more.... money, toys, luxury cars, big houses... or
love, friendships, children, your health, longevity, toned body, respect from
others....etc...
Most of you just
answered, I want both, didn't you. You want to have it all. Human beings just seem to want
more and more and more... and get less and less and stressed out of it all.
Your MLM business
could be your salvation IF you approach it the right way. We need to review the lesson
learned from the "Tortoise vs. the Hare" fable. The turtles focus on the
products while the rabbits focus on the business opportunity. If your products are good
and they "perform" the way they are suppose to... then lead with the product.
Get your client using and benefiting from the things your company offers. Participation in
your firms services will guarantee that they will sponsor others into the program
"naturally". It's just human to share benefits you encounter with others. We
share everything worthwhile in our lives with others, don't we? Isn't this the right way
to build your business?
In the "Tortoise
and the Hare" Fable...
How Could the Rabbit Lose?
*Hares:
(not all hares possess all these attributes, but have some fun with me and tell me if I'm
right regarding the traits of many of these kinds of distributors )* Dave Klaybor
 | Rarely have money to
spend, they're always broke. It's like pulling teeth to get them to spend money on your
companies products or services...They rarely use the products the way they are suppose to
... |
| They're always trying
to "convince" other to people to join the company... |
| They rarely use 3rd
person technologies... They have to sell things or sponsor someone alone by themselves.. |
| They are not good
listeners... They talk, and talk... and talk... |
| They are always
complaining about something: Their upline, And the comp plan, How dumb their prospects
are.. |
More hares than
tortoises:
| Smoke, use profanity,
are over-weight (or the best looking people in the company). Are always late, are
disorganized, are poor at following-up, fib, make excuses. Over-sell, dress poorly (or the
best), have a dirty car (or a leased luxury car). Their desk is a mess, their attention
span is short, they don't have too many close friends. And many are a blast to be with at
social gatherings. |
| Their lives seem to be
sign-posts telling others to avoid where they've been vs. an example of were to go... |
| They are more prone to
have the MLM junky disease... They've been in every deal. Many times they are in several
deals at the same time. They justify this by using the "mutual fund rationalization
excuse"... |
| They are one of the
1st to leave a company. Many times they leave on bad terms and raid the company after
they've settled into another deal... |
| They're always trying
to hit the home-run. They don't have a single base-hit to their credit... |
| They seem to be in the
same place socially year after year... A few of them make the big-time. but most do not.
If they ever made a 5-figure income in the past, they never let you forget it! |
| They are not loyal to
anyone, could not go back to many of their peers they sponsored in the past because they
never were to great of a sponsor. |
| They clog up the
distributor services department of the company, they ask weenie questions. |
| They know the comp
plan inside and out, can draw circles and O's like the best of them... |
| They are good
story-tellers, exaggerate most everything, they love hype, love to be sold themselves,
they are expressive and emotional... |
| Most have not read the
company training materials, many have not gone through their distributor kit, and they
give up easily... |
| They know lots of
other hares... |
| Promises can be edited
or changed at will. |
| They delegate well,
love authority, love titles, love being in front of the room. |
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Hares are attracted to money deals... why would you want hares attracted to your
deal?
 Tortoises:
| They are loyal and
make long-term commitments.. |
| They are networked
with other tortoises... |
| They are willing to
spend money to achieve their goals. |
| They are willing to
"pay the price" to reach their goals. |
| They do not like hype,
business deals, they are skeptical, inquisitive, logical. |
| Many are introverts,
but not loners... They are joiners and love associating with others like them... |
| They smoke less, dress
nice but casual, drive practical or utility vehicles, are more athletic, more
computer-wise |
| Expect a promise to be
a promise and do not like giving speeches. |
| They'll read, listen
and try to learn from the company training materials and sales kits. They ask good
questions... |
| They are repelled by
hype... |
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Why
wouldn't you want to design your company so that it attracted
more "Tortoises"?
Mr. Klaybor will analyze
your operation and give you real solutions to your problems. David has shared the platform
with most of the greatest leaders in the industry. Mr. Klaybor was honored to be included
by his peers at many powerful industry events. Write to David at 1223 Marquette Ave. South
Milwaukee WI 53172. |
[ Up ] [ Ask Powerful Questions ] [ Knowledge Isn't Power! ] [ The Power of Listening... ] [ Books Don't Work! ] [ Installing Secrets ] [ Simple vs. Complicated ] [ Secrets About Setting Goals ] [ Pt.1 Business is Like a Marriage ] [ Pt.2 Business is Like a Marriage ] [ MLM Professionalism Test ]
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